Cbd consumer persona case study: Targeting “Dosing dads” Data-driven influencer marketing experts demonstrate how campaigns can target the “Dosing Dad” custom consumer persona from High Yield’s whitepaper series The CBD Consumer Experience . Read the analysis on The Shelf. Picturing the New CBD Consumer - Cannabis Business Executive Prior to co-founding High Yield Insights, Mike Luce led multi-million dollar insights engagements with Fortune 100 consumer goods companies. Mike has nearly 20 years experience developing market insights for some of the world’s leading consumer brands, including Procter & Gamble, PepsiCo and General Mills, and retailers, such as Wal-Mart and Kroger. CBD (Cannabidiol) Consumer Insights - Setuserv
Sales of cannabidiol (CBD) based products are on the rise and consumers are clamoring to get their hands the latest CBD infused goods. With numerous celebrities touting the benefits of CBD the general population is seeking to take advantage of this new line of products as well, but who is the target consumer? Understanding the […]
Social Media Consumer Insights on Who the CBD Industry Should Be Our social media consumer insights on the CBD industry reveal some important things. One, there’s a demand. And, two, different demographics are open to these products, but in different contexts. Younger audiences see CBD as a treatment for anxiety, while older adults are open to the idea of using it for relief from chronic pain. Some people Almost 4 million Americans are CBD users; segment has a MRI’s Survey of the American Consumer® represents the gold standard in traditional planning and consumer insights. As part of the Survey, MRI conducts over 24,000 in-person, in-home interviews each year in both English and Spanish, capturing an unequaled range of information on US consumers’ media use, buying habits, lifestyles, and attitudes. 6 Insights Into the Mind of the CBD Consumer The study, conducted by a cannabis market research company, Chicago-based High Yield Insights, surveyed 2,000 adult consumers across states that have and haven’t passed some form of marijuana legalization. In March, High Yield Insights released a report based on the findings titled The CBD Consumer Experience.
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3 Sep 2019 Social media consumer insights on the booming CBD market revealed distinct target audiences looking to use CBD in different ways. Consumer insights on Current and Former CBD Consumers. Get the latest insights into the CBD trend in the Beauty, Beverage Alcohol, Food & Beverage, and Personal Care industries! From its meteoric growth to the 4 Sep 2019 Hemp CBD became the fastest growing CPG product in 2019, following its legalization in the Farm Bill of December 2018. Consumers show 3 Nov 2019 CBD is used by all types of consumers, purchasing CBD-infused New Frontier Data's upcoming Cannabis Consumer Insight Series of white 22 Jul 2019 “After the FDA rules, I think the landscape of consumers using CBD will Brightfield Group conducted a CBD consumer insights poll, collecting
Even a major sports supplement chain has brought CBD to its shelves recently, as CBD-Intel reported. The fact that all these high-profile companies are willing to stock CBD shows its acceptance by the US consumer, despite the still unclear regulatory situation in some areas. CBD News & Blog – CBD Dubai 05 Jan 2020 0 Why protect your brand? 05 Jan 2020 Paula 05 Jan 2020 0 Why protect your brand? 05 Jan 2020 Paula 30 Dec 2019 0 Annual Audits – A Managers Responsibility 30 Dec 2019 Paula 04 Dec 2019 0 The Importance of Registering a Trade Mark 04 Dec 2019 Paula 27 Nov […]